TikTok is introducing a new feature that allows them to lessen the quantity of AI-made content appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 billion AI videos.
Testing and Rollout
The update is being tested over the coming weeks before a global rollout. This shift aligns with a rise in AI content, fueled by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A considerable share of this output is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is typically absurd or surreal.
Our research shows that numerous viewers appreciate content produced via AI tools, from computer-generated images to science explainers, and we aim to offer the community the ability to adjust the amount of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The platform shared that there are currently over a billion videos on its network labeled as made with AI. In total, more than 100 m pieces of content are added to the platform daily, making AI content a limited part of its overall inventory.
Customizing Your Feed
Viewers will be in a position to limit or boost the amount of artificial media they view by opening the topic control feature in the app and choosing the AI content topic. Further subjects that currently be modified under the setting cover politics, style, aesthetics, and choreography.
Platform Guidelines
The platform’s guidelines mandate creators to identify lifelike artificially created content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any believable AI video that is without a tag can be taken down under its terms of service.
Furthermore, the service will now attach an “AI-made” tag to content produced via its own AI tools, or identified by an industry-wide initiative for spotting artificial media. This action is intended to help prevent users from trying to evade the disclosure requirement.
Educational Initiatives
The company is additionally establishing a two million dollar AI literacy fund for experts and groups to develop educational content about using AI responsibly. This program will benefit non-profit groups focused on training programming and robotics.
Moderation Strategy
TikTok has defended its safety measures, following discussion over proposals to lay off numerous review team members in the UK. TikTok is expected to reduce 439 jobs in its content moderation team in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive stated that people-led review would still have a role, but AI can shield workers by eliminating the most harmful content before it is viewed by people. The platform stated a significant reduction in shocking and graphic content seen by safety staff over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
